VWAM Analytics provides visibility into how your AI agent performs on your site, from engagement and usage to product impact and early ROI signals.
Use this dashboard to monitor interaction volume, engagement trends, and product performance driven by conversations.
Access Analytics from the Analytics tab in the chat-level sub-navigation.
Before you begin
Analytics data populates only after:
Your chat experience is published.
Users begin interacting with it on your site.
If the experience is not published or has not received traffic, metrics remain empty.
Using the Analytics dashboard
Accessing Analytics
Open your VWAM chat experience.
Navigate to the Analytics tab in the chat-level sub-navigation.
Each chat experience has a dedicated Analytics dashboard.
Viewing aggregate metrics
At the top of the dashboard, you see high-level metrics for the selected time range. This view provides a fast snapshot of overall performance.
To adjust reporting:
Use the date picker to define the reporting window.
On each metric card, use the dropdown to toggle between:
Total count
Rate
This view is designed to give you a fast snapshot of overall performance.
Understand key metrics
The Analytics dashboard focuses on operational and performance metrics that show how users interact with your chat and what outcomes it drives.
Available metrics include:
Loads – The number of times the chat widget loads on a page.
Views – The number of times users can see the chat widget.
Engagements – The number of times users actively interact with the chat.
Messages – The total number of messages exchanged during conversations.
Redirects – The number of times users click a product recommendation.
Each metric includes an inline definition in the dashboard for quick reference.
Analyze trends over time
All available metrics display in time-series charts.
Use these charts to:
Identify spikes or drops in engagement.
Understand day-to-day usage changes.
Correlate activity with launches, campaigns, or site updates.
Review product performance
The Product Performance section shows how products surfaced by VWAM perform during conversations.
You can view:
Product views
Product clicks
Product click-through rate
A breakdown of Welcome Products versus Recommended Products
Use this data to determine which products receive exposure and which drive action.
Device breakdown
Use the device breakdown to segment:
Engagements
Messages
Product interactions
Analyze behavior across device types to understand where traffic originates and how users interact across devices.
Next steps
Identify device types or traffic segments with the highest engagement and prioritize optimization efforts there.
Monitor Analytics regularly and adjust conversation flows, prompts, or product recommendations based on performance trends.
FAQ
How often does analytics data update?
Analytics events are recorded and exposed in real time.
Can I see individual conversations in Analytics?
Not yet. At this time, Analytics focuses on aggregate performance metrics. Visibility into individual conversations and conversation summaries is planned for a future enhancement.